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Lexus Press Launch & Evening Event - Dubai 2013

Lexus Press Launch & Evening Event - Dubai 2013

PR launch, official press photo set up and evening event

Client: Air3 / Lexus

Project Details

June 2013 The brief for this interesting shoot was to work with the event team to advise on the official press shot direction, placement and location - involving 3am set up. Coverage of the official press launch of the new models and official press release photo. Thereafter coverage of the brand ambassador evening event activities, presentations, branding and sponsorship of the event. Further documentation of the venue, attendee particpation, interaction and product shots.


Official press photo including art direction and set up, on site processing and delivery of the image. Over 200 fully post processed images delivered to client on disk and available via FTP within 24 hours of the event. High resolution, 300 dpi print quality and also web optimized formats with full meta data and clear file naming structure.

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